No matter how long of a history you hold with a person, if asked about your performance in the end they will likely remember not the averages of your work, but the highest of HIghs and the lowest of LOWs you’ve delivered. This post puts the Hi-Low concept of performance into perspective for businesses, employees, and brands.

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Posted by: Diana Zink on Thursday, 21st Aug, 2008

The Web may have evolved to a second version, but so have its users. It’s time for those who are targeting Web 2.0 customers to adjust accordingly…

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Posted by: Diana Zink on Tuesday, 27th May, 2008

Twitter, MySpace, Facebook, LinkedIn, bloggers, YouTube, and many of the other pillars of attention online gain their strength because of tapping several major representations of curiosity online:
1. Need for Attention: seeking of action and reaction. From pokes to blog posts, odd status messages, Video posts, and profile pictures many strive to be noticed. Knowing that [...]

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Posted by: Diana Zink on Saturday, 5th Apr, 2008

Guess what are the three things in common between e-mail, snail mail, blogging, social networking, computer games, games period, tabloids, sports, You Tube, and successful advertising? (Playing Jeopardy tune here)…

Not to keep you guessing for too long, here are the top answers:
1. All of them, worldwide, attract a significant amount of attention
2. All of them, worldwide, suck in enormous amounts of time
3. All of them, worldwide, feed off of our insatiable curiosity and need for feedback

Now, even though we all know curiosity has nothing to do with dead cats (most of the time), it has everything to do with wastes of time and making of money. That is why this article strives to unveil some of the origins and applications of the above-mentioned phenomenon.

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Posted by: Diana Zink on Saturday, 5th Apr, 2008