No matter how long of a history you hold with a person, if asked about your performance in the end they will likely remember not the averages of your work, but the highest of HIghs and the lowest of LOWs you’ve delivered. This post puts the Hi-Low concept of performance into perspective for businesses, employees, and brands.
Posted by: Diana Zink on Thursday, 21st Aug, 2008
Have you ever wondered why Apple and Microsoft have such a big market share difference even though they started at about the same time? How about why Apple’s Intel-based Macs are picking up speed in the last several years? In any new market, including Web 2.0, there are opportunities in developing new platforms and in developing of supporting elements to existing platforms, there are potential competitors and allies. No matter who drives the boat in a new venture, engineers or business people, someone should be watching the surrounding waters at all times [...]
Posted by: Diana Zink on Thursday, 26th Jun, 2008
Ajax, accessibility, Flash, ActionScript 3, and Flex, are familiar to many but well known by few. Here are some tips on the conditions of the web industry, the effects they have on finding quality People 2.0, and some ideas on how to go about identifying good developers [...]
Posted by: Diana Zink on Tuesday, 3rd Jun, 2008
There is something special about Web 2.0 professionals, especially those who come in from the recent generation: Generation Y. This article takes a deep look in the general tends, motivational factors, and best practices in recruiting and retaining People 2.0 [...]
Posted by: Diana Zink on Tuesday, 3rd Jun, 2008
The Web may have evolved to a second version, but so have its users. It’s time for those who are targeting Web 2.0 customers to adjust accordingly…
Posted by: Diana Zink on Tuesday, 27th May, 2008
This year’s Y Combinator Startup School and some of the recent Google Tech Talks shared top of the line advice from the thought leaders in User Experience, Product Development, and Entrepreneurship. After watching the separate presentations over a period of a few weeks, I could not help but to connect the three topics. Those disciplines together shape and the Web 2.0 environment and its current leaders and will more likely than not affect the industry for years to come. This my summary of recurring themes and notes interconnecting the three topics that and I hope will provide inspiration to Entrepreneurs, Intrapreneurs, Marketers, Brand Managers, and Product Leads alike [...]
Posted by: Diana Zink on Monday, 26th May, 2008
A great book by Marshall Goldsmith outlines 20 often-unconscious habits that can damage your relationship with colleagues, family, or people that work with you closely. These traits can often also impact careers and opportunities for promotion as they put you in negative light despite hard work, devotion or talents that could make you [...]
Posted by: Diana Zink on Thursday, 17th Apr, 2008
Being in the flow of development can be both satisfying and energizing as days and nights of excited work pile into months and series of great projects. Yet getting used to the stress and pressure of oncoming work can seriously limit ones ability to see outside the stream. Just as driving at high speeds narrows one’s focus into a smaller area to boost reflexes and reaction times, sinking into fast paced projects can rarely allow a good view of the big picture.
Posted by: Diana Zink on Wednesday, 9th Apr, 2008
Twitter, MySpace, Facebook, LinkedIn, bloggers, YouTube, and many of the other pillars of attention online gain their strength because of tapping several major representations of curiosity online:
1. Need for Attention: seeking of action and reaction. From pokes to blog posts, odd status messages, Video posts, and profile pictures many strive to be noticed. Knowing that [...]
Posted by: Diana Zink on Saturday, 5th Apr, 2008
Guess what are the three things in common between e-mail, snail mail, blogging, social networking, computer games, games period, tabloids, sports, You Tube, and successful advertising? (Playing Jeopardy tune here)…
Not to keep you guessing for too long, here are the top answers:
1. All of them, worldwide, attract a significant amount of attention
2. All of them, worldwide, suck in enormous amounts of time
3. All of them, worldwide, feed off of our insatiable curiosity and need for feedback
Now, even though we all know curiosity has nothing to do with dead cats (most of the time), it has everything to do with wastes of time and making of money. That is why this article strives to unveil some of the origins and applications of the above-mentioned phenomenon.
Posted by: Diana Zink on Saturday, 5th Apr, 2008
Thanks for coming in. This site is about the web: the ideas behind it, the design that represents it, and the engineering that makes it tick.
Subscribe in a reader
Diana has been a developer of online applications and business models for nearly 10 years. Read more...
Subscribe in a reader
Subscribe in a reader | 
