When exposed to human nature any new law, incentive program, product, game, or business (aka. any new human system) is put to the test for “hackability”. Not unlike software systems, If there is a hole in your process that can be exploited, a rule that can be taken advantage of, it WILL be exploited sooner or later. Flawed human systems not only get hacked, but may also create crooks by means of surfacing a skill that cannot be unlearned. [...]

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Posted by: Diana Zink on Thursday, 7th Mar, 2013

No matter how long of a history you hold with a person, if asked about your performance in the end they will likely remember not the averages of your work, but the highest of HIghs and the lowest of LOWs you’ve delivered. This post puts the Hi-Low concept of performance into perspective for businesses, employees, and brands.

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Posted by: Diana Zink on Thursday, 21st Aug, 2008

This year’s Y Combinator Startup School and some of the recent Google Tech Talks shared top of the line advice from the thought leaders in User Experience, Product Development, and Entrepreneurship. After watching the separate presentations over a period of a few weeks, I could not help but to connect the three topics. Those disciplines together shape and the Web 2.0 environment and its current leaders and will more likely than not affect the industry for years to come. This my summary of recurring themes and notes interconnecting the three topics that and I hope will provide inspiration to Entrepreneurs, Intrapreneurs, Marketers, Brand Managers, and Product Leads alike [...]

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Posted by: Diana Zink on Monday, 26th May, 2008